Digital marketing is a promotion and advertising strategy that uses online channels, such as websites, social networks, email marketing, search engines and others, to reach and engage a company or brand’s target audience.

The goal is to promote products, services or content effectively, using digital tools to increase visibility, attract customers and generate conversions.

The time needed to see results varies depending on the strategies adopted and the sector in which you operate. In general, digital marketing is an ongoing process that takes time to mature.

However, some tactics, like paid advertising, can generate results more quickly, while SEO and content marketing strategies can take a few months to take hold.

SEO (Search Engine Optimization) is a set of organic techniques used to improve your website’s positioning in search engines, such as Google, for free. On the other hand, SEM (Search Engine Marketing) involves the use of paid advertising on search engines, such as Google Ads, to increase the visibility of your website. Both are important for improving a company’s online presence.

Marketing automation is the use of tools and software to automate marketing tasks such as sending emails, tracking leads, and audience segmentation. This allows companies to communicate more efficiently and personalized with their customers at different stages of the sales funnel.

The success of a marketing campaign can be measured through metrics such as website traffic, conversions, click-through rate (CTR), email open rate, return on investment (ROI), and other key performance indicators (KPIs). It’s important to set clear goals before starting a campaign and track these metrics to assess their impact.